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Webinar “The Story of Beauty”

Kick-off webinar has taken off! On October 5th at 10.00 a.m. Blanka Chmurzyńska-Brown on behalf of the Polish Union of the Cosmetics Industry, welcomed the first viewers and thus opened the virtual WeCosmoprof fair.

In the initial part of her presentation, the head of focused on presenting milestones in the historical development of the sector in Poland, thanks to which our market is now ranked no. 5 in the European Union, is extremely dynamic and does not yield to the Western competitors.

A large part of the speech by Blanka Chmurzyńska-Brown was devoted to the characteristics of the market, today in 2020, after the COVID-19 pandemic. There was a lot of information, incl. the latest available data on the number and size of cosmetic companies operating in Poland, the growth of the entire market and export dynamics. She also showed the strong position of companies with Polish capital in various distribution channels and their success, which is particularly well illustrated by the data from the pharmacy distribution channel in the dermocosmetics segment. The conclusion of the speech was a summary of the strengths of Polish producers, which should convince as many WeCosmoprof players as possible to establish new relationships with Polish entrepreneurs.

You can watch the entire speech on the #PolishBeauty channel:


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